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Banner Ads Work; Really

NuSpark Consulting

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#.

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Humans of Marketing: Cameron Muir

Conductor

I was doing product marketing. I was doing the actual packaging of products that we were sending out to people. This was a really interesting way to combine my creative side with a productive and comprehensive marketing strategy. I was with iProspect for about two years. I was doing PR. I was doing wholesale outreach.

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Humans of Marketing: Tyler Brewer

Conductor

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. Tyler: Yeah, there’s one with lastpass.com, which is one of the primary products in my business unit.