Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Conductor

OCTOBER 14, 2019

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. They knew keywords were something that we should track, but nobody really knew the ins and outs of how to optimize and promote and develop an SEO strategy.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

SnapApp

MARCH 2, 2018

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . How much credit goes to the display and social ads? . . Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104