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QuanticMind Hires Former Global VP of iProspect as Head of QuanticMind Digital

QuanticMind

San Mateo, Calif.–(Newswire)–QuanticMind Newswire)–QuanticMind has announced the hire of Jessie Dearien as the first Head of QuanticMind Digital, the full-service performance marketing agency leveraging bespoke machine…

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Banner Ads Work; Really

NuSpark Consulting

Yet, at optimal levels of reach and frequency, brand awareness increases, desire increases, and sales increase. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click.

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The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

Search engine optimization (SEO) software is a tough business segment. Both tools are helpful for search engine optimizers, webmasters, bloggers, and anyone wanting to optimize their website for search engines. Search engine optimization has two sides. Optimizers who automated these tasks back then were ahead of the game.

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Marketer’s Guide to Blending Search and Display

KEO Marketing

iProspect ). When combined, Search + Display delivered optimal results. The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Noah Elkin walks through how to use testing, match types, ad text optimization and other tactics to improve search marketing success. X Marks the Spot!

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Promote: Once you have built out your new website content and optimized for the targeted keyword phrases, you need to promote it. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Sophie Wooller, consultancy lead at iProspect , will give a case-driven talk on People: The Most Important Martech Integration. He’ll also illustrate the advantages that accrue to genuine marketing ops organisations and provide suggestions on how to get started or improve your own operations.