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Digital B2B Marketing
NOVEMBER 15, 2012
Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]
Customer Experience Matrix
FEBRUARY 5, 2015
What this says to me is that the all-in-one segment is more crowded and more mature than it has seemed. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. As I say, the new format does make finding vendors with specific features much easier.
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Customer Experience Matrix
DECEMBER 8, 2011
Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.
SmartBug Media
MARCH 18, 2019
Although, if you become a YouTube partner, you can make money from the ads that are displayed over your videos. Vimeo also provides options such as the ability to display videos on designated domains and the ability to choose what displays once the video ends, whether it be a link, CTA, text, or related videos.
Content Marketing Institute
MARCH 22, 2018
Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.
Customer Experience Matrix
JULY 10, 2013
This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. A dashboard lets users pick widgets to display selected information.
Anything Goes Marketing
MARCH 8, 2009
Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. In my new position, I not only manage my own clients but manage clients across an entire segment. Besides the virtual interaction of Twitter, it has far greater benefits.
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