Trade Press Services

MARCH 11, 2024

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 108

B2B Thought Leadership Conversion B2B Thought Leadership 108

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Industrial Marketing Today

SEPTEMBER 27, 2010

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. This white paper aims to change that perception of them.

Social Media 60

Social Media Social Marketing Media Planning 60