Blast Campaigns Disintermediation Twitter White Paper 
The ROI Guy
DECEMBER 6, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
Industrial Marketing Today
SEPTEMBER 27, 2010
They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. This white paper aims to change that perception of them.
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