Trade Press Services
MARCH 11, 2024
Sekine-Pettite and Savenije offer their expert perspectives on the trends shaping today’s evolving B2B publishing landscape, the technologies to expect, and the industry’s fundamental value proposition. Q: How has B2B trade magazine publishing changed over the last 25 years? It’s pulled out.
The ROI Guy
NOVEMBER 4, 2010
In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.
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The ROI Guy
DECEMBER 6, 2010
To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.
Buzz Marketing for Technology
JUNE 27, 2008
It will be published later this year as a chapter in a compendium book on emerging trends in KM. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Darwin Magazine. Grist Magazine. Orion Magazine. This is the essence of PKM.
B2B Marketing Zone Posts
OCTOBER 5, 2010
17 Compelling And Highly Usable B2B Marketing Statistics - Modern B2B Marketing , September 29, 2010 Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. In the past high tech buyers relied on sales reps to provide them with updates on industry trends and product information.
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