The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Alinean recognized by BtoB Magazine’s as one of To. Accelerate Slow Sales Cycles with More Sales Enabl. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

17 Compelling And Highly Usable B2B Marketing Statistics - Modern B2B Marketing , September 29, 2010 Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. In the past high tech buyers relied on sales reps to provide them with updates on industry trends and product information.

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B2B Marketing Work Management Marketing Management Advertising Agencies 40