The ROI Guy
DECEMBER 6, 2010
To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.
The ROI Guy
NOVEMBER 4, 2010
To help cut through the constant information overload, and help guide decisions more effectively, the most valuable content is that which is tuned to be relevant and engaging to the buyer - one-to-one personalized for example by industry, location, size, stage in buying cycle, role, pain points and opportunities.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
JUNE 27, 2008
This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). MADE IN CANADA. trust your instincts. <
B2B Marketing Zone Posts
OCTOBER 5, 2010
4 Content Curation Ideas to Implement Now - Junta 42 , September 22, 2010 I caught Paul Gillin’s column in B2B magazine yesterday on how curation is the new creation. Disintermediation (3). This quote hit home: &# humans face a problem our species has never confronted before: We have too much information. Social Media (239).
Biznology
MAY 13, 2013
The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. Besides the hundreds of channels on cable TV, newsstands are still crammed with magazines and the radio in my car still picks up dozens of stations.
Expert insights. Personalized for you.
40 
Let's personalize your content