Buzz Marketing for Technology

JUNE 27, 2008

This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

When Thought Leadership Isn’t - Marketing Interactions , September 20, 2010 Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. Disintermediation (3). Before the Event. Know your place. Introduction and Definitions. Social Media (239).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 28, 2008

Like wikis and collaborative writing â?? Stallman Slide 28: Harder Answers From the inside, you see the tubes Look for connections, interactions (or more concretely, XML and APIs) Its not a truck. Like open source â?? Like Social Networks â?? Like blogs and blogging â?? Like tagging and Digg andâ?¦ It looks like Web 2.0 Autonomy â?¢

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100