Disintermediation Gartner Linkedin Marketing Budget Creation 
The ROI Guy
NOVEMBER 4, 2010
When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.
Metadata
FEBRUARY 22, 2021
We help CFOs get control of visibility over all of the spending within their company, whether that be travel, expense or just marketing budget, and things like that. And that is, in the category creation journey, what was the biggest hashtag fail moment. I’m the CEO at Lola.com. We do spend and travel management.
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