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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. Provide portable tools that facilitate the conversation. During the call.

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B2B Category Creators Episode 6 Transcript

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I didn’t actually know at the time, but later on, we were able to see the LinkedIn data. I think our one big compelling point, we’ve been working [Forrester] for years. I remember when HubSpot had their website ranker, I think or ranking tool. The internet is about disintermediation. Something like that.

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