Biznology
FEBRUARY 9, 2016
If you’re an experienced B2B direct marketer, this is probably not for you. First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Social media can be included once the individual has responded and provided that information. 1-10, 11-25, etc.)
markempa
JUNE 7, 2005
Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy. For example, they learned that 4 SIC codes comprised their sweet spot not 20.
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Industrial Marketing Today
OCTOBER 2, 2010
The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.
Online Marketing Institute
JULY 31, 2009
Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.
B2B Digital Marketer
OCTOBER 5, 2020
The company that bought us was B2B B to C social media. And, uh, and so I left there in 2014 and started Vindy digital and really focusing in, on helping that mid-market B2B company, uh, really leverage the internet, all the channels that are out there, how do you bring them together to help accomplish your business objectives?
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