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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Conclusion: Don't be Ryanair.

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Maker’s Mark: PR Debacle or Social Media Genius?

The Point

A mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. And I began to ask the question: what if the whole affair were not a mistake at all, but instead, a masterstroke of social media marketing? We realize we can’t lose sight of that.

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Social Media and the Decline of Editing

B2B Memes

Or I slipped into an alternate universe where Joel Spolsky is left-handed and everything he does is subtlely [ sic ] different.&#. At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). His problem is that his voice was changed. Comments, anyone?

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Synthetic Identity Fraud: Prevention & Detection Tips

Webbiquity

Anti-fraud software will do the work for you, scanning through online sites and social media channels to provide the following benefits: Using social media profiles to confirm identities; Identifying likely fraudulent identities (those with no online footprint); Assisting with credit scoring; and.

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Building Your B2B Marketing Database

Biznology

SIC or NAICS. Web data, from cookies, registrations and social media. Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts.

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Should Companies Manage Their Employees’ LinkedIn Profiles?

Marketing Craftmanship

LinkedIn is no longer simply a social media tool that enables corporate executives to put themselves in play for a better job under the guise of “networking.” There are (at least) two fundamental issues involving LinkedIn: The employees’ right to describe themselves any way they see fit on social media sites, and.