Webbiquity
MAY 10, 2011
It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Got some great support resources online? Showcase your customer support. An active and helpful support forum?
Anything Goes Marketing
MAY 1, 2007
If you know marketers, they would like to do as much as possible (and will sometimes promise as much) but there is a little thing called resources and reality that pulls us all back to earth. This may require dedicated or partially dedicated resources that seek out customers and industry experts for these podcasts.
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markempa
AUGUST 17, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you do via the phone?
Online Marketing Institute
NOVEMBER 7, 2010
Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For some brands, curation may be enough.
Online Marketing Institute
JULY 31, 2009
For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Just makes it easier to manage all the stuff.
GreenRope
JANUARY 21, 2016
Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Consider what this means for your business. Hardly a one-trick pony. ” It was disconcerting.
GreenRope
JANUARY 21, 2016
Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event. Consider what this means for your business. Hardly a one-trick pony. ” It was disconcerting.
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