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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Here are some insights into how you can navigate regulatory compliance in the world of SEM. GDPR’s Impact on SEM. Another important requirement of GDPR is that businesses should only collect the data they need for marketing. Say an individual reaches one of your landing pages from organic search or a PPC ad.

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What Is Direct-to Consumer (D2C)?

ClearVoice

Both of these techniques still exist, and some marketers will always contend that certain old-school tactics are regaining ground , but the reality is, digital and social media changed the direct marketing game completely, across all categories. Direct-to-consumer marketing channels. Direct mail.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. June 7, 2010.