markempa

APRIL 8, 2013

That’s the word from Joy Gendusa, Founder and CEO, Postcardmania , and Ken Pikulik, Director of Process and Strategy, ResponsePoint. A $10,000 campaign of 12,000 brochures, including postage, has an estimated lifetime return on investment of $1,250,000 for a national credit card processing company. It turns out your prospects are.

Direct Marketing 120

Direct Marketing Top of Funnel RFP Paid Search Agency 120

BenchmarkONE

AUGUST 10, 2022

However, with some creativity and proactive tactics, your agency can expand its business successfully, even in hard times. Here are some tips for getting your agency seen and finding clients that will want to partner with your marketing agency. . Fill Out RFPs. Consider the fact that the average RFP win rate is 44%.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

B2B Digital Marketer

OCTOBER 5, 2020

My story kind of begins and I’m going to date myself right here, Jim, but I got into technology sales back in 1990. I found myself as the national account manager for a large storage company with a $21 million quota. And there was licensing and things like that, that we were managing. And so I kind of grew up in that.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Marketing Craftmanship

NOVEMBER 27, 2018

And we’ve never resorted to advertising, sponsorships or other expensive, low-yielding tactics to promote our brand or services. Here are 5 of the many lessons that we’ve learned about how to use this powerful marketing tactic properly: The Secret Sauce is NOT the Pitch Letter. View Selling as a Numbers Game.

Effectiveness 124

Effectiveness Business RFP Lead Scoring 124

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. One is cost.

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. One of the components of  inbound marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. One of the components of  inbound marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84