markempa

APRIL 8, 2013

Pikulik cited the client who got 50 leads for the $100,000-plus solution: They offered prospects a template for an RFP – essentially, they gave their prospects everything they needed to know to evaluate their solution. Gendusa advised using a phone number specific to the direct mail to make it easier to track response.

Direct Marketing 120

Direct Marketing Top of Funnel RFP Paid Search Agency 120

BenchmarkONE

AUGUST 10, 2022

Here are additional tips from the experts that you should adopt: Research your target client , and then personalize your follow-up with them. It’s great to spend time networking at marketing industry conventions, meetups, and conferences, but there’s another marketing channel you may be missing out on: RFPs.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Marketing Craftmanship

NOVEMBER 27, 2018

Unsolicited pitch letters, when they succeed, can also be an extremely effective way for your firm to avoid the RFP process…by anticipating their needs, you enable the targeted company to skip the beauty contest altogether. View Selling as a Numbers Game.

Effectiveness 124

Effectiveness Business RFP Lead Scoring 124

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. Is marketing entirely digital here now?

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

B2B Digital Marketer

OCTOBER 5, 2020

That’s kind of one Oh one stuff, but then really what are the things that are keeping that person awake at night and how are the services that we provide really meeting their needs? Jim Rembach ( 32:17 ): Yours, not to me, that’s also one of those, um, you know, requests for information or RFP processes as well.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Anteriad

APRIL 25, 2023

Either operated by a single person or a group from the same company. One of the components of  inbound marketing. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Campaign A specific series of activities used to market a product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Either operated by a single person or a group from the same company. One of the components of  inbound marketing. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Campaign A specific series of activities used to market a product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84