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Kath Pay: Spotlight on the expert

Martech

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

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Is Video the Future of Direct Marketing?

Content Standard

In a press release this past week , e-commerce/video hybrid company Cinsay announced a new Snap Marketing program aimed at bringing its Web player to some of the largest multi-level marketing companies in the world. Video continues to be a powerful tool for marketers today. So, Do They Mix? Enjoy this story?

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The Greatest Copywriters of All Time

Anyword

Ogilvy was also trained as a spy during World War Two. His accomplishments led to his being named Direct Marketer of the Year in 1979 and receiving the Sackheim Award for Innovation in 1990. You want your marketing texts to do their basic job, which is to sell products. He also led a very colorful life.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 4. Koozai.

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How to win big with incredible 24/7 customer support

DotDigital

Multi-channel support. In today’s digitized world, with multiple channels at our disposal, it has never been easier for businesses to connect and communicate with their audience at different levels. Why not expand the horizon and create a wholesome support experience across channels? What does this mean?

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc.

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choozlechat: Agency strategy with Jeff Jones, McCulloch

Choozle

A low-pressure salesperson, the small, nimble, forward-thinking Choozle team, and exceptional training and account support. Additionally, outside ad tech vendors often have significant turnover that requires re-training sales staff and account managers. What marketing strategies do you use for your clients? Absolutely.