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Attribution is a fool’s errand, now and in the ‘cookieless future’

ClickZ

JUNE 6, 2023

Legislation – like the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act of 2020 (CPRA) – that include a broad range of what could be considered PII if not anonymized – will drive changes to the boundaries of what is and isn’t PII. This has been the promise of multi-touch attribution (MTA).

Multi-Touch Attribution 59
Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency 59
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Privacy plus personalization: The new frontier of digital advertising

Martech

APRIL 1, 2024

Projections show that digital marketing in the U.S. The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. Artificial intelligence (AI) is where content marketing goes from old school to new school.

Privacy 122
Privacy Advertising Agencies Marketing AI Advertisements 122
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