ClickInsights: How should case studies be used in marketing activities versus sales activities?
Ambal's Amusings
OCTOBER 8, 2009
Steve Slaunwhite’s Cracking the Case Study Market. LinkedIn Group – Success-Story Marketing Group. However, at times there are differences in how marketing and sales use the customer's story. Part of a direct mail package (sure beats the slim-jim brochure). Trade show handouts.
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