article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

article thumbnail

Marketing Automation: It’s Time You Got On Board

PureB2B

It has built-in approval loops to help streamline workflows and provide platform reporting capabilities to enhance your marketing campaigns and lead generation activities. Marketing Analytics. Feel free to use the data for lead capture, lead scoring, lead response, lead nurturing results, etc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation: It’s Time You Got On Board

PureB2B

It has built-in approval loops to help streamline workflows and provide platform reporting capabilities to enhance your marketing campaigns and lead generation activities. Marketing Analytics. Feel free to use the data for lead capture, lead scoring, lead response, lead nurturing results, etc.

article thumbnail

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.".