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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

ROI 100
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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Reverse IP look up appears to be the new thing here.

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Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). “The Product” Drives Customer Experience. Consider what this means for your business.

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Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). “The Product” Drives Customer Experience. Consider what this means for your business.

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Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). “The Product” Drives Customer Experience. Consider what this means for your business.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). “The Product” Drives Customer Experience. Consider what this means for your business.