Ambal's Amusings

JANUARY 21, 2010

Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

The Point

APRIL 8, 2010

Your subscribers, customers, prospects, ANYONE that you email regularly, should have an easy, intuitive, immediate accessible means of updating his/her contact information, including email address. Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

Ambal's Amusings

JULY 22, 2010

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

NOVEMBER 12, 2010

This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

AUGUST 27, 2010

The business decision maker may be trying to solve the problem how to have global product development teams get products to market faster. The main goal in this scenario is getting products to market faster. The focus of the business person is facilitating faster, more informed decisions in relation to product design.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Think right time, right information. Ardath Albee's Tip.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100