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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea.

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Bob Stone was a marketing giant and pioneer of the 1970s and 1980s who developed a direct-marketing formula , which works incredibly well for writing website copy. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The Entrepreneur YouTube Channel contains business ideas and trends from Entrepreneur Magazine and Entrepreneur Network partners. The HubSpot YouTube channel is another channel that was featured on both our sales list and our marketing list. Featured Video: How to Be Really Good at Marketing in 2020. Entrepreneur.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Entrepreneur The Entrepreneur YouTube Channel contains business ideas and trends from Entrepreneur Magazine and Entrepreneur Network partners. HubSpot The HubSpot YouTube channel is another channel that was featured on both our sales list and our marketing list. Featured Video: How to Be Really Good at Marketing in 2020.

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The Ultimate Guide to Direct Mail

Hubspot

Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. The Direct Marketing Association found direct mail’s response rate is 4.4% -- compared to 0.12% for email. Direct mail advantages and disadvantages. Everything old is new again.