The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

Stevens & Tate

APRIL 18, 2024

Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in. Crafting a Comprehensive Senior Living Marketing Plan An effective senior living marketing plan is well-rounded and adaptive.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. ” We all know that marketing teams in, well, basically every industry are notoriously spread thin, so the thought of adding another channel to your strategy might seem a bit daunting. How regularly? So, give them more.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Tony Zambito

JANUARY 29, 2017

Relying on a status quo of traditional means such as focus groups, win/loss oriented interviews, surveys, and buyer interviews that are grounded in conventional yet outdated sales and product marketing concepts. As well as, beyond outdated traditional means grounded in sales and product marketing used for profiling buyers.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

OCTOBER 26, 2015

Which, then leads to organizations staying in the status quo of buyer profiling, as well as, win/loss analysis.). This enables companies to gain deep insights that cannot be attained through surveys, focus groups, or through the use of telephone-based win/loss analysis.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Martech

MARCH 23, 2022

Get the daily newsletter digital marketers rely on. Marketing automation makes it straightforward to measure sales qualified leads and marketing qualified leads. This is another area where underinvestment causes problems; offline direct marketing is measurable but has higher costs.

Marketing Attribution 111

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 111

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95