Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. . Storytelling through content marketing, blogs, social media & more. .

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. Ardath Albee's Tip. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Product comparison sites, industry Web sites and company Web sites were in the middle.

Spending 120

Spending Media Mobile Advertising Forrester 120

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Content is the fuel for marketing programs. Enter into your information product funnel. Ardath Albee's Tip. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? The High-Tech Direct Marketing Handbook (Ebook). Marketers Gain Visibility.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. ” Which is WPO. ” In other words, WPO.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100