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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! . Organic Rankings. Number of Ads. Keyword Data.

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How to use Data to improve B2B Personalization in 2020

Valasys

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?