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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. There’s also a real trend of first-party data with your audience, digital in particular. I’ve also seen a lot of B2B freelance writers go into content marketing.

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Marketer of The Month Podcast- Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right

Outgrow

Welcome to the Marketer Of The Month blog! . We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. Welcome to another episode of Outgrow’s Market of the Month.

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Who is teaching the CMO how to sell?

ViewPoint

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell?

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What Salespeople Need to Know About the New B2B Landscape

xiQ

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The AIDA model and its variants are the basis for sales funnels at many B2B firms. Don’t believe the hype.

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What Salespeople Need to Know About the New B2B Landscape

xiQ

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The AIDA model and its variants are the basis for sales funnels at many B2B firms. Don’t believe the hype.