Vision6

FEBRUARY 26, 2023

The most common email elements you can AB test include: Email subject line Call-to-action Sender name Email content Timing By testing these elements, you can determine which versions lead to higher conversions, open rates and engagement. This increases the likelihood of the email being opened.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

SnapApp

AUGUST 9, 2017

Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? Email personalization boosts open rates by 26%, and click-through rates by 97%. . Dominos Pizza took interactive content into the stratosphere with their DXP campaign. Tactic 2: Personalize.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Convert

OCTOBER 27, 2021

You can test headlines for open rates, times of day to send, CTAs to click, etc. There is no digital marketing channel that can’t be tested and improved upon. Even if you have the traffic to hit statistical significance quickly, be sure to run your test for long enough to get an accurate view of your audience’s behavior.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52