Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Processing. Get MarTech!

Digital Asset Management 119

Digital Asset Management Work Management Marketing Management Digital Experience Platform 119

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Welcome was created when NewsCred divested its content services business and rebranded as a content management solution. Dig deeper: Enterprise digital experience platforms: A marketer’s guide.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Digital Experience Platform 98

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels.

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Editorial Director. Read more here. Quote of the day. “No

Work Management 110

Work Management CMS Development Marketing Management Ad brokers 110

Martech

AUGUST 25, 2021

A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too. You need to be able to tie it to the impact for sales. ” Showing ROI is essential, she said.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Hubspot

JUNE 25, 2019

Fortunately, the same is true when customers have a positive experience with your company -- they tweet, post on LinkedIn, and rave to their friends, family, and colleagues about why they love doing business with you. That information empowers your sales team to have more relevant conversations with prospects. Why WP Engine?

Hubspot 75

Hubspot Advertising Agencies Work Management Marketing Management 75

Top Rank Marketing

JULY 19, 2023

Acrolinx @Acrolinx Built on an advanced linguistic analytics engine, this software platform “reads” content and guides writers to make it better. Market Brew @mktbrew SEO software made by search engineers, with an AI platform for SEO teams. Influencity @influencity AI-powered influencer marketing platform.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52