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Why we care about B2C marketing: A guide for marketers

Martech

The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. Have you seen a sponsored Instagram reel promoting a specific brand of tomato sauce or outdoor gear? Then you’ve seen social media marketing. A word about Amazon. Click here to download!

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Marketing collaboration and experimentation in action

Martech

Dig deeper: Enterprise digital experience platforms: A marketer’s guide. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski. He also has access to continuous support at Optimizely. As you might expect, he has Welcome founder Shafqat Islam’s cell phone number.

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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

On the customer side, 71% of B2B buyers use white papers to inform their purchases. Human Made , creators of the Altis DXP WordPress platform, updates users on WordPress’s Gutenberg editor through the white paper on this landing page. Are these informative or promotional emails? Human Made.

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Reinventing the digital experience platform

Martech

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Cloud-first headless CMSs are built with a multitenant cloud model at their core & their vendors promote Software as a service (SaaS). Headless CMS is favorable for customization of content integration, is more secure than a traditional CMS & performs better when deploying information to the end-user.

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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

Video Highlights identifies shareable moments from webinars, interviews and other long-form videos, then pre-edits the clips so marketers can generate promotional content to share on social media or their website. Yext ’s added AI Generated Review Response to its digital experience platform.

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Content marketing: What it is and why marketers should care

Martech

sign up for a newsletter, place an order, ask for more information, etc.). But paid content promotion sometimes factors into content marketing – for example, sponsored content on publications or gated content that requires a fee to access. Content, in this context, includes written or visual assets (e.g.,