Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Assess how each tool aligns with business goals. Select the right tools.

Digital Experience Platform 104

Digital Experience Platform Marketing & Strategy Business CMO 104

chiefmartech

OCTOBER 24, 2021

Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%. The second most anticipated addition by 34% of respondents? And this isn’t just happening in B2C.

Digital Experience Platform 130

Digital Experience Platform RSS CMO Gartner 130

Martech

DECEMBER 27, 2022

“Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee. Low-code customer experience processes. Dig deeper: No–code tools are transforming marketers into makers.

Enterprise Management 92

Enterprise Management Digital Experience Platform Organization Marketing Management 92

Martech

OCTOBER 30, 2023

It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. They were no longer just for storing basic information; they became tools for advertisers to track user behavior. It’s a driving force behind effective consumer engagement.

Personalization 113

Personalization Practices Allocation Enterprise Management 113

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 87

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 87

Martech

SEPTEMBER 16, 2022

Who uses or works with content marketing tools? What types of tools or software enable content marketing? Content automation tools and platforms allow companies to produce, manage, share and amplify content while facilitating scalability. Of course, there are tech tools that help with this. Additional reading.

Digital Asset Management 125

Digital Asset Management Paid Content Work Management Marketing Management 125

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56