Brandpoint

NOVEMBER 9, 2021

Instead, I predict people will move toward more private or closed online spaces such as messenger apps, groups, forums and newsletters. Whether you’re Microsoft or a one-person shop, you need to provide an exceptional, personalized experience. The customer will be the center of every decision.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” K followers) X/Twitter: @zwe n the (1K followers) Newsletter: The Storyteller’s Edge Get MarTech! That’s a great place to start, but the CDP space is constantly evolving.

Enterprise Management 91

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 91

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 92

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 92

Convert

FEBRUARY 8, 2022

In this article, we evaluate how Optimizely approaches privacy and what you need to know before choosing this digital experience platform. Event data: Logs user behavior and examines whether a visitor clicked a button on a website or performed similar action. This can also include custom attributes and event tags.

Privacy 52

Privacy Optimization Work Management Marketing Management 52

Convert

MARCH 21, 2023

If, for example, you want to boost newsletter signups, triggering a pop-up when users scroll to the interactive slides will make the most sense. For example, custom event tracking isn’t available on every tool but you need it to make better sense of the heatmaps and pull actionable insights from them. Results can be emailed and shared.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. Workvivo also provides content analytics which helps companies understand their audiences and get employee engagement insights through impressions, reach, and interaction tracking on posts, articles and events.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. Workvivo also provides content analytics which helps companies understand their audiences and get employee engagement insights through impressions, reach, and interaction tracking on posts, articles and events.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92