Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. And a DAM isn’t just file storage — it also stores the metadata about those assets. “A

Digital Asset Management 83

Digital Asset Management Work Management Marketing Management Tagging 83

Martech

DECEMBER 13, 2021

Part one looked at Fact 1: Digital Asset Management is a metadata engine. If you imagine digital asset management as a chess game, some of us have a base understanding. Digital asset management is a lot like chess. This is part two of an ongoing series. Image cuortesy the author.

Digital Asset Management 107

Digital Asset Management Enterprise Management Marketing Management Curation 107

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Work Management 79

Work Management Digital Asset Management Enterprise Management Marketing Management 79

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

Digital Asset Management 104

Digital Asset Management Work Management Privacy Marketing Management 104

Martech

SEPTEMBER 3, 2021

Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. Too often they turn to outside agencies to recreate visuals at great expense, rather than figure out how to access all the diverse assets their firm has already created. Paying the price.

Digital Asset Management 106

Digital Asset Management Enterprise Management Work Management Marketing Management 106

TrustRadius Marketing

OCTOBER 27, 2022

The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. In our post on Customer Engagement Software for Small Businesses , we went over the main benefits you can expect from these platforms. Cross-Channel Customer Experience.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

TrustRadius Marketing

APRIL 6, 2022

Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

Planning 125

Planning Work Management Resource Management Digital Asset Management 125

Martech

JULY 19, 2022

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. XP is typically purchased by customers as a managed cloud solution.

Digital Asset Management 90

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 90

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Digital Experience Platform 111

Salesforce Marketing Cloud

DECEMBER 5, 2023

Your physical office space might have boundaries, but the digital world? With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. Much like securing your physical office against intruders, it’s important to do the same for your digital assets.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Martech

MARCH 2, 2022

For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. How do our employees manage their own productivity? What systems must the marketing work management platform integrate with?

Work Management 99

Work Management Digital Asset Management Marketing Management Organization 99

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Digital Asset Management 111

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 111

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

Marketing AI 144

Marketing AI Marketing Attribution Digital Asset Management Work Management 144

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 115

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Digital Asset Management 101

Digital Asset Management Work Management Marketing AI Marketing Management 101

Valasys

OCTOBER 11, 2023

Introduction to Network Access Control Solutions Network access control (NAC) is a security process for private and corporate networks. It consists of several authentication and authorization solutions to protect endpoints, networks, and devices. Here, we will discuss some other benefits of NAC solutions.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. And now, this week’s roundup of AI-powered martech products, services and additions. Good news fellow flesh-and-blood-based life forms! Way to go, humanity.

Digital Asset Management 108

Digital Asset Management Work Management Marketing Management Mobile Advertising 108

Martech

JANUARY 4, 2023

This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a DAM vendor) here. You’ve selected your DAM vendor, now where do you go from here? Go with the easy solution? What are your expectations for project management?

Digital Asset Management 93

Digital Asset Management Advertising Agencies Work Management Marketing Management 93

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

chiefmartech

APRIL 24, 2016

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. 81% have a higher tolerance level for more vendors. In sharp contrast, 45% said it was not at all important.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But it still lacks key pieces of a complete marketing solution. But the significance to marketers may be greater than they think. publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. That’s where the second tier comes in — a new Orchestrate solution announced at Opticon this week.

Digital Asset Management 100

Digital Asset Management Enterprise Management CMS Development Work Management 100

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. In the first article of this two-part series, we’ll focus on selecting your DAM vendor. There’s a wealth of DAM vendors on the market today for every budget.

Digital Asset Management 95

Digital Asset Management Work Management Marketing Management Ad Building 95

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 90

Digital Asset Management Enterprise Management Work Management Marketing AI 90

Martech

OCTOBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and why is it so important for brands to build up and closely guard their first-party data? ” Mistake one: “Everyone goes looking for a vendor first.”

Digital Asset Management 91

Digital Asset Management Marketing Automation Services Marketing Management Ideal Customer Profiles 91

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday. Lead management & CRM.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Wistia added four AI-powered tools to its B2B video marketing platform. Wistia Fetch is a search tool trained on Wistia data to provide answers on video marketing and production questions. This removes any need to add metadata to assets.

Marketing AI 91

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 91

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. Hello, 2022! Or document.write("Hello, 2022!")

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management Paid Search Agency 100

Martech

AUGUST 4, 2021

Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. Clio used Bynder, an enterprise-grade digital asset management platform to reimagine their entire process for producing and sharing content. Rowe Price Associates, Inc.

Digital Asset Management 116

Digital Asset Management Enterprise Management Work Management Marketing Management 116

Circle Studio

OCTOBER 3, 2019

Marketing technology (or MarTech for short) is becoming an increasingly critical component of an A/E/C firm’s overall marketing strategy. The growth of the MarTech industry continues to explode, with more than 7,000 marketing software vendors providing a wide-range of tools to support today’s modern marketer.

Digital Asset Management 74

Digital Asset Management Marketing Automation Services Work Management Marketing Management 74

Customer Experience Matrix

JUNE 22, 2011

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. In fact, the only customer-facing technology Adobe offers is Web site management.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120