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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

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Virtual events: The ultimate marketers’ guide

Martech

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Virtual event history.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

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NFT Glossary: Every Buzzword in One Place

Single Grain

An airdrop is a crypto marketing strategy that works like a giveaway, but with a few differences. In crypto exchanges, you first buy the coin and lock it until the end of the airdrop. Your reward depends on how much and how early you locked. Book My Free NFT Marketing Consultation . Airdrop (or Drop). a reward system.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process. Give your marketing team clear instruction and task lists. You embrace a process.