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Why we care about traditional content management systems, the original no-code tool

Martech

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

There’s never enough when it comes to content production and distribution. You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process.

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NFT Glossary: Every Buzzword in One Place

Single Grain

An airdrop is a crypto marketing strategy that works like a giveaway, but with a few differences. In crypto exchanges, you first buy the coin and lock it until the end of the airdrop. Your reward depends on how much and how early you locked. Not only are they abstract, but there are dozens of buzzwords used in this new space.