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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

There’s never enough when it comes to content production and distribution. You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process.

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NFT Glossary: Every Buzzword in One Place

Single Grain

An airdrop is a crypto marketing strategy that works like a giveaway, but with a few differences. In crypto exchanges, you first buy the coin and lock it until the end of the airdrop. Your reward depends on how much and how early you locked. Not only are they abstract, but there are dozens of buzzwords used in this new space.