2010 B2B Marketing Budgets and Mix Trends Research
Online Marketing Institute
NOVEMBER 1, 2010
When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them.
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