Biznology

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Upgrade your lame agency website into your social media brand HQ

Biznology

Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!)

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The best online reputation defense is a good offense

Biznology

You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can — gasp — do it yourself — but do it. Whichever way you go, please start. You can keep it simple and slow, but start today.

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Your corporate website needs to become a trap

Biznology

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

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How to recover from the ravages of Google Penguin and Panda

Biznology

Digital PR and social media marketing may well be the new SEO. I recently spoke to a bona fide, traditional, PR executive (for the most traditional PR industry, pharma) and he told me that everyone’s still deeply afraid of the unpredictable nature of the organic blogosphere. Let me explain. Back to Hearts and Minds.

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My social media marketing posts from 2011

Biznology

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters.

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Fulfill your resolution to blog in 11 steps

Biznology

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership.

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Build some social media marketing backbone you big wuss

Biznology

Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. But you get it wrong. “Why not?