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2011 B2B Marketing Trends

Webbiquity

As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tweet This!

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Web Wise on the Sales Side

Webbiquity

a North American consulting organization focused on improving sales management functions within growing and transitional organizations. The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website.

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

Facebook provides an excellent means for sharing photos and even (limited) personal information, to help put a human face on an organization, and “put a face with the name&# or voice of an employee for customers and prospects. Or they have phone conversations but never meet face to face. Share this on del.icio.us. Post this on Diigo.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Penetrating even the most conservative marketing organizations, social networking, microblogging, and blog publishing made an impression on the B2B marketing mix in 2009. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. A couple of months ago, we talked about ways to engage your fan base on Facebook.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

product photos, diagrams, infographics, trade show pics etc.), Frequent best-of contributor Pete Hollier details the social media optimization (SMO) process, explains how a corporate website and blog integrate with social bookmarking and social networking, and shows how SMO and SEO efforts support each other. Share this on Bebo.