Webbiquity
FEBRUARY 14, 2010
Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Marketing automation&# is a misleading term. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting.
Writing on the Web
APRIL 4, 2011
I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. One interesting tool in particular is Twitter #chat.
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Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools.
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50
Webbiquity
JULY 26, 2010
Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). What Works ( Vendor Government PR Trends Spending Release ). Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. Sarah Worsham ( @sazbean ). Statistics.
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