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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Are You and Your Customers Hungry for Social Media? Wednesday, June 9, 2010. What was Linkedin Thinking?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. If you’re going to focus on white papers, articles, blog posts and other types of content that are text-based, you’ll need a strong writer on your team with subject matter expertise. Capabilities.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook Advertising. Does Anything Other Than Facebook Really Matter?”

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