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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

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How to do Lead Nurturing Right

Webbiquity

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

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2011 B2B Marketing Trends

Webbiquity

Perhaps more of these marketers should seek professional outside help in these areas. That leaves only 20% of the market left to fight over. However, both social media and direct mail can be effective if done right (though social media results tend to start small and build over time). Want to know more? Share this on Bebo. Tweet This!

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. I started experimenting with social bookmarking sites like Digg, del.icio.us

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). The Process of Inbound Marketing Automation , Wednesday, July 14, 2010. B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Share this on Bebo. Post on Google Buzz.