Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JUNE 28, 2010

Have you tried to create a landing page using Wordpress? You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. 8 Ways to Use a Wordpress Sales Page.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JUNE 22, 2010

I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. Some people call them landing pages , or squeeze pages. Download a free report, white paper, or ebook/ ecourse.

Ning 100

Ning Class Landing Pages Copywriting 100