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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

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Why Use a WP Sales Page Template?

Writing on the Web

Have you tried to create a landing page using Wordpress? You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. 8 Ways to Use a Wordpress Sales Page.

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8 Ways to Use a Wordpress Sales Page

Writing on the Web

I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. Some people call them landing pages , or squeeze pages. Download a free report, white paper, or ebook/ ecourse.

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