vendor Differentiation Related Topics 
Chris Koch
SEPTEMBER 11, 2009
They have genetic tendencies towards extroversion, confidence, hope (some would say denial), relationship building, and the real differentiator: emotional perception—usually expressed as the ability to “read people” (and one’s self). Marketing automation and CRM vendors are beginning to offer ways to capture that kind of information.
Chris Koch
SEPTEMBER 11, 2009
They have genetic tendencies towards extroversion, confidence, hope (some would say denial), relationship building, and the real differentiator: emotional perception—usually expressed as the ability to “read people” (and one’s self). Marketing automation and CRM vendors are beginning to offer ways to capture that kind of information.
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Chris Koch
JULY 24, 2009
He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. So you have to start with the bigger process picture. The marketing funnel helps focus attention on a number of important issues: Qualify leads. Lead nurturing.
Chris Koch
JULY 24, 2009
He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. So you have to start with the bigger process picture. The marketing funnel helps focus attention on a number of important issues: Qualify leads. Lead nurturing.
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