The Effective Marketer
MAY 10, 2010
Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0
The Effective Marketer
JANUARY 11, 2010
This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Good luck in your email marketing selection process!
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Industrial Marketing Today
JULY 9, 2010
Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Learn to differentiate between metrics and key performance indicators (KPI). Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.
WebMarketCentral
MAY 20, 2009
Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • Three to four of them need updates to make them work in a Web 2.0 while the tag line text says: “The Leader in Web 2.0
The Effective Marketer
OCTOBER 13, 2010
Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0
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