Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: KoMarketing ). It’s not your imagination: B2B buying cycles are getting longer and more complex. 4: Marketing Technology Growth and Challenges – 12 Enlightening Statistics. #5:

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8: 4: 45 Phenomenal Email and Mobile Marketing Stats. #5:

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JANUARY 2, 2013

” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. 3 SEM Facts. Agencies do SEM better. More content = more leads. Polaris B ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JULY 10, 2018

But for mature product categories, like email service providers, the emphasis is more on competitive differentiation. Keyword Research Tools for SEO and SEM. Market changes: New product categories, such as customer experience optimization or customer engagement platforms , need to be supported with educational content.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

OCTOBER 29, 2012

We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers.

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

MARCH 15, 2016

These research findings address high-level topics like the value of marketing and the future of brand differentiation. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8: Winding up the Winter Wonderland of Marketing Stats series, here are seven final stats and facts that just didn’t fit anywhere else. The CMO Survey ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

JULY 26, 2010

Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). SEM & SEO & PPC & CTR. James Wood ( @earnestagency ) + others. Rob Leavitt ( @robleavitt ). Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100