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4 Challenges in B2B Healthcare Technology Marketing & How to Solve Them

PureB2B

B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. This poses an exciting opportunity for companies within the health tech space, but it can be a real challenge for B2B healthcare marketers to capture attention and get traction in such a competitive vertical.

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How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. —the sales development team at Punch! is clearly differentiating themselves from competitors and booking more meetings with key prospects.

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How Top B2B Video Sellers Use Video to Book More Revenue

Vidyard

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. the sales development team at Punch! is clearly differentiating themselves from competitors and booking more meetings with key prospects. No problem!

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33 Common Sales Objections and How to Respond to Them

Vidyard

Take Me Off Your List” Sales and marketers both hate this one—the dreaded unsubscribe. To help build that awareness of your brand (in addition to hopefully your marketing team helping out ), mix in other outbound touches like emails , video messages , and social media touches to build awareness with your prospect. will suffice.

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How Top B2B Video Sellers Use Video to Book More Revenue

Vidyard

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the No problem!

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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How to Sell Your Boss on a CRM Purchase

GreenRope

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.