proposal Differentiation Related Topics 
B2B Marketing Traction
MARCH 13, 2015
One that I observed in my early years as a marketing consultant was when a brand new marketing consultant proposed an expensive brochure to a small business. In another situation, website developers proposed a wide range of costs (thousands) for a simple website update for which my client ended up paying much less. (I
B2B Marketing Traction
OCTOBER 28, 2009
One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. Expect to spend 50% of your time on the one-sheet on your marketing strategy, your differentiators, and your positioning. 50 – 30 – 20.
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